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Divya Menon

Applied for Product Manager · pm_13_divya_menon.pdf
Private: squad_1@pg27.mesaschool.co · +91 99483 37201
Applied-role score
20/100
#30 of 34 PM applicants
PM score
20/100
SPM score
22/100
Current status
Analysed
Below shortlist (AI suggestion)
Your decision
1

Why they fit

No criterion reached a clear-evidence score (3/5 or higher) on the PM rubric.

2

Where they fall short

  • Builds Repeatable Ways of Working −20 pts

    There is no evidence in the CV of the candidate creating tools, templates, processes, or operating models that were adopted or reused by others.

  • Carries Ambiguous Problems Through to Closure −20 pts

    Evidence for this criterion is not present in the CV. The CV does not show any examples of driving an ambiguous, cross-functional issue or escalation from identification through to closure and follow-up.

  • Evidence-Led Decisions −16 pts

    The CV shows engagement with A/B testing and qualitative research, but provides no concrete example of a decision being changed, stopped, or prioritized because of evidence.

3

Rubric breakdown: PM

CriterionWeightScoreWeightedAI reasoningEvidence from CV
Problem -> Change -> Result25% 2/510.0/25The candidate demonstrates taking action on a product flow and achieving a measurable A/B test result. However, the CV does not identify the specific problem or friction that prompted the redesign.
  • “Led redesign of the product discovery flow for beauty accessories; conversion rate improvement in A/B test: 11%”
Evidence-Led Decisions20% 1/54.0/20The CV shows engagement with A/B testing and qualitative research, but provides no concrete example of a decision being changed, stopped, or prioritized because of evidence.
  • “Led redesign of the product discovery flow for beauty accessories; conversion rate improvement in A/B test: 11%”
  • “Runs monthly UX research sessions — 8 consumer interviews per month — strong user empathy but limited exposure to operational complexity”
Builds Repeatable Ways of Working20% 0/50.0/20There is no evidence in the CV of the candidate creating tools, templates, processes, or operating models that were adopted or reused by others.Evidence not present in the CV.
Carries Ambiguous Problems Through to Closure20% 0/50.0/20Evidence for this criterion is not present in the CV. The CV does not show any examples of driving an ambiguous, cross-functional issue or escalation from identification through to closure and follow-up.Evidence not present in the CV.
Gets to the Source Before Designing the Fix15% 2/56.0/15The candidate has extensive firsthand user interview and testing experience. However, the CV does not connect what was learned during discovery to a specific change in the resulting product design or solution.
  • “Runs monthly UX research sessions — 8 consumer interviews per month — strong user empathy but limited exposure to operational complexity”
  • “Conducted 200+ user interviews and usability tests across projects; strong in qualitative research methods”
Total100%20The candidate shows a solid foundation in user research and front-end discovery, including an A/B test win for a discovery flow redesign. However, the CV lacks evidence of defining concrete problems, making evidence-led product trade-offs, building repeatable working methods, or managing complex, ambiguous cross-functional challenges through to closure.
Scoring scale
  • 0: No evidence in the CV
  • 1: Indirect or participation-only evidence
  • 2: Partial: some elements of the description, weak link to outcome
  • 3: One clear example matching the description
  • 4: Clear example with a visible result, candidate's own action linked to it
  • 5: Repeated, strong examples fully matching the description, with results

Weighted contribution = score ÷ 5 × weight. Every quote is checked against the CV text; if none can be verified, the score is capped at 1.

4

Evidence

Verified CV quotes used (PM rubric)
  • “Led redesign of the product discovery flow for beauty accessories; conversion rate improvement in A/B test: 11%” · Problem -> Change -> Result
  • “Led redesign of the product discovery flow for beauty accessories; conversion rate improvement in A/B test: 11%” · Evidence-Led Decisions
  • “Runs monthly UX research sessions — 8 consumer interviews per month — strong user empathy but limited exposure to operational complexity” · Evidence-Led Decisions
  • “Runs monthly UX research sessions — 8 consumer interviews per month — strong user empathy but limited exposure to operational complexity” · Gets to the Source Before Designing the Fix
  • “Conducted 200+ user interviews and usability tests across projects; strong in qualitative research methods” · Gets to the Source Before Designing the Fix
Outcomes stated in the CV
  • Conversion rate improvement in A/B test: 11% following the redesign of the product discovery flow for beauty accessories
  • Conducted 200+ user interviews and usability tests across projects
Anonymised CV (exactly what the AI saw)
[CANDIDATE]
Product Manager
[PHONE REDACTED] · [EMAIL REDACTED] · Bengaluru · [PROFILE URL REDACTED]
PROFESSIONAL SUMMARY
Product Manager with a UX and design research background. 3 years in design roles followed by a transition into
product management 18 months ago. Strong at user research, prototyping, and design systems thinking. Looking
to build on design instincts to drive broader product outcomes.
WORK EXPERIENCE
Product Manager – Consumer Experience
Nykaa (D2C Beauty, E-commerce), Bengaluru · Jan 2024 – Present
— PM for the consumer wishlist, recommendations, and browsing experience — focus on conversion and retention
— Led redesign of the product discovery flow for beauty accessories; conversion rate improvement in A/B test: 11%
— Works within a 10-person PM organisation; owns one sub-area; significant cross-team dependency on other PMs
for any end-to-end change
— Runs monthly UX research sessions — 8 consumer interviews per month — strong user empathy but limited
exposure to operational complexity
Senior UX Designer
ThoughtWorks India Pvt. Ltd., Bengaluru · Jul 2020 – Dec 2023
— Led UX design on 5 client projects across health, retail, and banking verticals
— Conducted 200+ user interviews and usability tests across projects; strong in qualitative research methods
— Designed mobile and web experiences for a retail banking client's customer-facing app — worked closely with
product managers and engineering teams throughout
— Transitioned into product management within Nykaa after 3.5 years in design
EDUCATION
B.Des, Interaction Design · IDC School of Design, IIT Bombay · 2016–2020
SKILLS & CERTIFICATIONS
Product management · UX research · Figma · Prototyping · JIRA · Hotjar · Maze · SQL (basic)
UX Research Certification – Nielsen Norman Group (2021)
Redacted: name ×1, email ×1, phone ×1, profile url ×1
5

Interview brief

Briefs are written when you shortlist a candidate.

6

Email draft

An offer or rejection draft is prepared once you make a decision. Nothing is ever sent without your approval.

Audit trail (2)
  • 9/29/2026, 11:02:36 AMsystemanalysis completed{"PM_score":20,"SPM_score":22}
  • 9/29/2026, 11:01:27 AMsystemcv ingested{"file":"pm_13_divya_menon.pdf","role":"PM","redactions":{"name":1,"email":1,"phone":1,"profile_url":1},"name_detected":true}