Divya Menon
Why they fit
No criterion reached a clear-evidence score (3/5 or higher) on the PM rubric.
Where they fall short
- Builds Repeatable Ways of Working −20 pts
There is no evidence in the CV of the candidate creating tools, templates, processes, or operating models that were adopted or reused by others.
- Carries Ambiguous Problems Through to Closure −20 pts
Evidence for this criterion is not present in the CV. The CV does not show any examples of driving an ambiguous, cross-functional issue or escalation from identification through to closure and follow-up.
- Evidence-Led Decisions −16 pts
The CV shows engagement with A/B testing and qualitative research, but provides no concrete example of a decision being changed, stopped, or prioritized because of evidence.
| Criterion | Weight | Score | Weighted | AI reasoning | Evidence from CV |
|---|---|---|---|---|---|
| Problem -> Change -> Result | 25% | 2/5 | 10.0/25 | The candidate demonstrates taking action on a product flow and achieving a measurable A/B test result. However, the CV does not identify the specific problem or friction that prompted the redesign. |
|
| Evidence-Led Decisions | 20% | 1/5 | 4.0/20 | The CV shows engagement with A/B testing and qualitative research, but provides no concrete example of a decision being changed, stopped, or prioritized because of evidence. |
|
| Builds Repeatable Ways of Working | 20% | 0/5 | 0.0/20 | There is no evidence in the CV of the candidate creating tools, templates, processes, or operating models that were adopted or reused by others. | Evidence not present in the CV. |
| Carries Ambiguous Problems Through to Closure | 20% | 0/5 | 0.0/20 | Evidence for this criterion is not present in the CV. The CV does not show any examples of driving an ambiguous, cross-functional issue or escalation from identification through to closure and follow-up. | Evidence not present in the CV. |
| Gets to the Source Before Designing the Fix | 15% | 2/5 | 6.0/15 | The candidate has extensive firsthand user interview and testing experience. However, the CV does not connect what was learned during discovery to a specific change in the resulting product design or solution. |
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| Total | 100% | 20 | The candidate shows a solid foundation in user research and front-end discovery, including an A/B test win for a discovery flow redesign. However, the CV lacks evidence of defining concrete problems, making evidence-led product trade-offs, building repeatable working methods, or managing complex, ambiguous cross-functional challenges through to closure. | ||
Scoring scale
- 0: No evidence in the CV
- 1: Indirect or participation-only evidence
- 2: Partial: some elements of the description, weak link to outcome
- 3: One clear example matching the description
- 4: Clear example with a visible result, candidate's own action linked to it
- 5: Repeated, strong examples fully matching the description, with results
Weighted contribution = score ÷ 5 × weight. Every quote is checked against the CV text; if none can be verified, the score is capped at 1.
Evidence
- “Led redesign of the product discovery flow for beauty accessories; conversion rate improvement in A/B test: 11%” · Problem -> Change -> Result
- “Led redesign of the product discovery flow for beauty accessories; conversion rate improvement in A/B test: 11%” · Evidence-Led Decisions
- “Runs monthly UX research sessions — 8 consumer interviews per month — strong user empathy but limited exposure to operational complexity” · Evidence-Led Decisions
- “Runs monthly UX research sessions — 8 consumer interviews per month — strong user empathy but limited exposure to operational complexity” · Gets to the Source Before Designing the Fix
- “Conducted 200+ user interviews and usability tests across projects; strong in qualitative research methods” · Gets to the Source Before Designing the Fix
- Conversion rate improvement in A/B test: 11% following the redesign of the product discovery flow for beauty accessories
- Conducted 200+ user interviews and usability tests across projects
Anonymised CV (exactly what the AI saw)
[CANDIDATE] Product Manager [PHONE REDACTED] · [EMAIL REDACTED] · Bengaluru · [PROFILE URL REDACTED] PROFESSIONAL SUMMARY Product Manager with a UX and design research background. 3 years in design roles followed by a transition into product management 18 months ago. Strong at user research, prototyping, and design systems thinking. Looking to build on design instincts to drive broader product outcomes. WORK EXPERIENCE Product Manager – Consumer Experience Nykaa (D2C Beauty, E-commerce), Bengaluru · Jan 2024 – Present — PM for the consumer wishlist, recommendations, and browsing experience — focus on conversion and retention — Led redesign of the product discovery flow for beauty accessories; conversion rate improvement in A/B test: 11% — Works within a 10-person PM organisation; owns one sub-area; significant cross-team dependency on other PMs for any end-to-end change — Runs monthly UX research sessions — 8 consumer interviews per month — strong user empathy but limited exposure to operational complexity Senior UX Designer ThoughtWorks India Pvt. Ltd., Bengaluru · Jul 2020 – Dec 2023 — Led UX design on 5 client projects across health, retail, and banking verticals — Conducted 200+ user interviews and usability tests across projects; strong in qualitative research methods — Designed mobile and web experiences for a retail banking client's customer-facing app — worked closely with product managers and engineering teams throughout — Transitioned into product management within Nykaa after 3.5 years in design EDUCATION B.Des, Interaction Design · IDC School of Design, IIT Bombay · 2016–2020 SKILLS & CERTIFICATIONS Product management · UX research · Figma · Prototyping · JIRA · Hotjar · Maze · SQL (basic) UX Research Certification – Nielsen Norman Group (2021)
Interview brief
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Email draft
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Audit trail (2)
- 9/29/2026, 11:02:36 AMsystemanalysis completed{"PM_score":20,"SPM_score":22}
- 9/29/2026, 11:01:27 AMsystemcv ingested{"file":"pm_13_divya_menon.pdf","role":"PM","redactions":{"name":1,"email":1,"phone":1,"profile_url":1},"name_detected":true}