Dashboard / Candidate

Priya Sharma

Placed in Senior Product Manager by best fit (no role stated; scored higher on this rubric) · 02_priya_sharma.pdf

Private: squad_1@pg27.mesaschool.co · no phone found

Applied-role score

20/100

#16 of 16 SPM applicants

PM score

7/100

SPM score

20/100

Current status

Analysed

Below shortlist (AI suggestion)

Your decision

Why they fit

No criterion reached a clear-evidence score (3/5 or higher) on the SPM rubric.

Where they fall short

Independent Decision Ownership −24 pts
The candidate notes independent consulting and informing brand decisions, but provides only indirect participation. The CV lacks specific examples of consequential decisions made under uncertainty, trade-offs considered, or resulting consequences.
Problem -> Change -> Business/Operational Result −16 pts
The CV asserts driving measurable business impact and converting prospects, but provides no structured problem-intervention-outcome chain. There are no quantified metrics demonstrating business or operational results such as revenue, cost, or retention.
Evidence-Led Prioritisation and Reversal −16 pts
The CV mentions conducting research to inform campaign direction, indicating that research is gathered. However, there is no evidence of prioritisation frameworks, explicit trade-offs on what to pursue or stop, or instances of reversing direction based on new data.

Rubric breakdown: PM

SPM (applied)PM

Criterion	Weight	Score	Weighted	AI reasoning	Evidence from CV
Problem -> Change -> Result	25%	0/5	0.0/25	Evidence for this criterion is not present in the CV. The CV does not contain any evidence of identifying a concrete problem or friction, implementing a change to a product, process, or workflow, and linking it to a measurable result.	Evidence not present in the CV.
Evidence-Led Decisions	20%	1/5	4.0/20	The CV notes that research and insights informed brand decisions and campaign directions, but it does not describe specific decisions being stopped, changed, or prioritised based on evidence, nor does it explain the subsequent outcomes.	“Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions.” “Conducted consumer behaviour studies and competitive analysis to inform campaign direction.”
Builds Repeatable Ways of Working	20%	0/5	0.0/20	There is no evidence in the CV of designing a tool, template, scorecard, documentation system, or operating method that was subsequently adopted or reused by others.	Evidence not present in the CV.
Carries Ambiguous Problems Through to Closure	20%	0/5	0.0/20	Evidence for this criterion is not present in the CV. The CV contains no examples of driving an ambiguous problem or messy multi-stakeholder operational issue from identification through to resolution and follow-up.	Evidence not present in the CV.
Gets to the Source Before Designing the Fix	15%	1/5	3.0/15	The candidate conducted on-ground research and consumer studies, but the CV does not show direct observation or interviewing of people experiencing a specific problem that changed the design of a resulting fix or workflow.	“Carried out on ground research and collected data on consumers, competitors and market place” “conducted consumer behavior studies, and mined consumer insights to inform brand decisions.”
Total	100%		7	The candidate has a background in advertising, brand strategy, and campaign management rather than product management. Across all rubric criteria, there is minimal evidence of evidence-led decision-making or direct user research, and an absence of evidence for problem-to-result changes, repeatable operating systems, or ambiguous problem resolution.

Scoring scale

0: No evidence in the CV
1: Indirect or participation-only evidence
2: Partial: some elements of the description, weak link to outcome
3: One clear example matching the description
4: Clear example with a visible result, candidate's own action linked to it
5: Repeated, strong examples fully matching the description, with results

Weighted contribution = score ÷ 5 × weight. Every quote is checked against the CV text; if none can be verified, the score is capped at 1.

Evidence

Verified CV quotes used (SPM rubric)

“Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions.” · Independent Decision Ownership
“Spearheaded end-to-end brand strategy for high-growth brands driving measurable business impact across categories” · Problem -> Change -> Business/Operational Result
“Converted prospects into long-term client partnerships” · Problem -> Change -> Business/Operational Result
“Conducted consumer behaviour studies and competitive analysis to inform campaign direction.” · Evidence-Led Prioritisation and Reversal
“Established an internal communication strategy for WIPRO” · Creates Systems Others Run
“Partnered cross-functionally with creative and media teams to ensure strategic coherence across every brand touchpoint” · Multi-Party Resolution Under Pressure
“Monitored all social media platforms and helped resolve queries through ORM tool” · Multi-Party Resolution Under Pressure

Outcomes stated in the CV

Drove the launch of four national TVCs for ITC confectionary
Converted prospects into long-term client partnerships at Ittisa
Established an internal communication strategy for WIPRO
Conducted a comprehensive consumer study to evaluate market size and potential for Heli Taxi (Thumby Aviation Pvt. Ltd) in Bangalore

Anonymised CV (exactly what the AI saw)

Strategic & Marketing Lead
PROFESSIONAL SUMMARY
A Marketer with 8+ years of turning consumer truth into brands people feel. I thrive at the intersection of strategy and storytelling,
leading end-to-end brand building, 360° campaigns, and new business pitches across categories. I genuinely love collaborating with
different teams to get there. Currently augmenting that instinct with AI tools like Claude, Gemini, Perplexity, Veo, and ElevenLabs to move
faster without losing depth.
CORE COMPETENCIES
Brand Strategy & Positioning 360 Degree Integrated Campaigns Consumer Insights & Research
Brand Naming & Architecture Agency & Team Leadership Digital & Performance Marketing
Brand Storytelling & Voice Cross-Functional Collaboration AI-Powered Workflow Optimisation
AI & DIGITAL TOOLS
Actively integrating AI into strategy and creative workflows to accelerate output and elevate quality:
Claude & Gemini
Strategy & Insights
Perplexity
Market Research
Veo
Video Concept Gen
ElevenLabs
Voice & Audio
Gamma / Beautiful.ai
Presentations
PROFESSIONAL EXPERIENCE
Senior Brand Strategist | Ittisa May 2025 – Present
● Spearheaded end-to-end brand strategy for high-growth brands driving measurable business impact across categories
● Architected and led new business pitches
● Converted prospects into long-term client partnerships
● Developed growth strategies tailored to digital-first audiences, aligning brand vision with business objectives
● Partnered cross-functionally with creative and media teams to ensure strategic coherence across every brand touchpoint
Brands: Tugain by Cipla Health, Hartex, Visa2Fly, Jewels of India
Brand Strategist & Project Lead | Kuro Feb 2024 – May 2025
● Developed strategic concepts for national brands as an independent strategy consultant.
● Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions.
● Performed category audits to identify growth opportunities and areas for improvement.
● Researched and crafted strategic approaches for new business pitches, including brand naming and communication routes.
● Pitched strategies to potential clients, delivering impactful presentations and tailored solutions.
Brands & Categories: HDFC, Kaamna, Candor IVF, Luxury Fashion, F&B, Real Estate, Tech, etc.
Brand Strategist | Aarts Creative Consultancy Nov 2022 – Feb 2024
● Conducted in-depth research on industry trends, target audiences, competitors, and cultural insights for strategic view.
● Developed and articulated brand positioning, ensuring alignment with the company’s vision, values, and target audience.
● Defined brand narratives and tone of voice for cohesive communication.
● Generated innovative and meaningful brand names that resonate with the target market and meet legal and linguistic
requirements.
● Evaluated name options for domain availability, trademark compliance, and cultural sensitivity.
Brand categories: F&B, E-commerce, Real Estate, EdTech etc
[CANDIDATE] SHARMAPriya [CANDIDATE]
[EMAIL REDACTED]+91 97293 4421897293 44218 [PROFILE URL REDACTED]
Project Consultant | DDB Mudra Group Nov 2020 – Nov 2022
● Managed end-to-end campaign execution for Royal Challenge Whisky, overseeing content strategy, category audits.
● Conducted consumer behaviour studies and competitive analysis to inform campaign direction.
Strategy Consultant | Independent Feb 2021– Oct 2022
● Developed strategic concepts for national brands as an independent strategy consultant.
● Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions.
● Pitched strategies to potential clients, delivering impactful presentations and tailored solutions.
Brand Services Executive | FCB Ulka Mar 2019 – Nov 2020
● Drove the launch of four national TVCs for ITC confectionary
● Translated requirements into relevant communication collaterals in terms of packaging, print, POSM, ATL and BTL along with
creative team and external stakeholders
● Conducted day-to-day project coordination, planning, and implementation across multiple teams, identifying prominent
influencers
● Worked closely with the planning team to produce concepts for clients
● Carried out on ground research and collected data on consumers, competitors and market place
Brands managed: ITC confectionary, B – Natural Juices, Himalaya
Account Executive | Propaganda India Mar 2018 – Mar 2019
● Monitored all social media platforms and helped resolve queries through ORM tool
● Ensured end to end execution of campaigns
● Established an internal communication strategy for WIPRO
● Worked closely with the creative department on strategic thinking, ideation and planning
● Created monthly social media reports
● Researched for new business pitches in conjunction with senior management
Brands managed: Wipro, Miko(Emotix), Amazon Newsroom, Andhra Pradesh Tourism, Nilgiris, Swiss Tempelle
Account Planning Intern | MullenLowe Lintas Group Feb 2017 – May 2017
● Worked on passion project (changing the concepts of storytelling in advertising affecting the branding)
● Researched for new business pitches and competitor analysis
Brands: Zara, Fastrack, ACT, Swiggy, TVS
OTHER PROJECTS
Marketing and Consumer Study | Heli Taxi, Asia’s First Sky Taxi (Thumby Aviation Pvt. Ltd)
• Conducted a comprehensive consumer study to evaluate the market size and potential for the Product/service
in the city of Bangalore.
Research Assistant and Translator | Sabarmati (Gandhi) Ashram
• Worked on Gandhi Project (Life Chronology).
• Translated Gandhi’s letters into different languages.
Part of Editorial Team | Ahmedabad Management Association
• Synopsis of 143 Books.
EDUCATION
MBA – Advertising & Communications (Specialisation) Symbiosis International University, 2018
B.Sc. Zoology St. Xavier's College, Ahmedabad, 2015
LANGUAGES
English | Hindi | Gujarati | Sindhi | Urdu | Turkish
CREATIVE & COMMUNICATION CREDENTIALS
● Silver medalist in debate (Zonal level).
● Won various extempore competitions.
● Part of the drama club for 2 years, performed skits, one acts and mime shows.
● Represented college in dramatics (university level).
● Wrote poems and articles for school and college magazines.
● Cracked Spotify Voice Over Project.
● Wrote Lyrics for an independent artist.

Redacted: name ×2, email ×1, profile url ×1

Interview brief

Briefs are written when you shortlist a candidate.

Email draft

An offer or rejection draft is prepared once you make a decision. Nothing is ever sent without your approval.

Audit trail (3)

9/29/2026, 11:35:19 AMsystemanalysis completed{"PM_score":7,"SPM_score":20}
9/29/2026, 11:35:19 AMsystemrole assigned best fit{"role":"SPM","PM_score":7,"SPM_score":20}
9/29/2026, 11:29:26 AMsystemcv ingested{"file":"02_priya_sharma.pdf","role":"AUTO","redactions":{"name":3,"email":1,"profile_url":1},"name_detected":true}