Dashboard / Candidate
Sneha Kulkarni
Placed in Product Manager by best fit (no role stated; scored higher on this rubric) · 14_sneha_kulkarni.pdf
Private: squad_3@pg27.mesaschool.co · no phone found
Applied-role score
39/100#20 of 34 PM applicants
PM score
39/100SPM score
37/100Current status
AnalysedBelow shortlist (AI suggestion)
Your decision
1
Why they fit
- Problem -> Change -> Result 25%
The candidate provides clear examples of identifying specific friction points and delivering product interventions with measurable impact. Specifically, addressing high return rates by launching verification flows resulted in an 18% reduction in RTOs, and app checkout optimizations drove clear conversion and revenue increases.
2
Where they fall short
- Builds Repeatable Ways of Working −16 pts
The candidate created a unified analytics dashboard across APIs, but there is no evidence showing that this became an adopted, repeatable operating process, template, or framework used by others.
- Carries Ambiguous Problems Through to Closure −16 pts
The CV shows evidence of general cross-functional collaboration and vendor coordination, but contains no concrete example of resolving a messy, ambiguous failure or escalation through to closure.
- Evidence-Led Decisions −12 pts
The CV mentions prioritizing roadmaps and localizing checkout based on user data and region-specific behavior, as well as running A/B tests. However, it lacks specific narratives showing how a specific decision was altered, halted, or reprioritized based on evidence.
| Criterion | Weight | Score | Weighted | AI reasoning | Evidence from CV |
|---|---|---|---|---|---|
| Problem -> Change -> Result | 25% | 4/5 | 20.0/25 | The candidate provides clear examples of identifying specific friction points and delivering product interventions with measurable impact. Specifically, addressing high return rates by launching verification flows resulted in an 18% reduction in RTOs, and app checkout optimizations drove clear conversion and revenue increases. |
|
| Evidence-Led Decisions | 20% | 2/5 | 8.0/20 | The CV mentions prioritizing roadmaps and localizing checkout based on user data and region-specific behavior, as well as running A/B tests. However, it lacks specific narratives showing how a specific decision was altered, halted, or reprioritized based on evidence. |
|
| Builds Repeatable Ways of Working | 20% | 1/5 | 4.0/20 | The candidate created a unified analytics dashboard across APIs, but there is no evidence showing that this became an adopted, repeatable operating process, template, or framework used by others. |
|
| Carries Ambiguous Problems Through to Closure | 20% | 1/5 | 4.0/20 | The CV shows evidence of general cross-functional collaboration and vendor coordination, but contains no concrete example of resolving a messy, ambiguous failure or escalation through to closure. |
|
| Gets to the Source Before Designing the Fix | 15% | 1/5 | 3.0/15 | There is a brief mention of a 'customer feedback loop' and observing regional behavior, but no evidence of direct user interviews, shadowing, or firsthand discovery driving product changes. |
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| Total | 100% | 39 | The candidate demonstrates strong execution in growth and eCommerce, with clear examples linking problem-solving to measurable metrics like conversion uplifts and RTO reductions. However, the CV lacks evidence of firsthand user discovery, repeatable operational systems adopted by others, and navigating ambiguous cross-functional escalations. | ||
Scoring scale
- 0: No evidence in the CV
- 1: Indirect or participation-only evidence
- 2: Partial: some elements of the description, weak link to outcome
- 3: One clear example matching the description
- 4: Clear example with a visible result, candidate's own action linked to it
- 5: Repeated, strong examples fully matching the description, with results
Weighted contribution = score ÷ 5 × weight. Every quote is checked against the CV text; if none can be verified, the score is capped at 1.
4
Evidence
Verified CV quotes used (PM rubric)
- “Launched prepaid nudges, OTP verifications, and address validation flows, reducing RTOs by 18%.” · Problem -> Change -> Result
- “Owned product roadmap for BetterAlt’s multi-country Shopify stores (India, US, UK); improved global site speed by 40%.” · Problem -> Change -> Result
- “Implemented VWO-led A/B tests on home, cart, and PDP, improving conversion rates by up to 28%.” · Problem -> Change -> Result
- “Partnered with business, design, and engineering to prioritize roadmap based on revenue impact and user data.” · Evidence-Led Decisions
- “Localized content and checkout flows based on region-specific behavior and payment preferences.” · Evidence-Led Decisions
- “Integrated Appsflyer, Firebase, and Shopify APIs to create a unified analytics dashboard for performance tracking.” · Builds Repeatable Ways of Working
- “Partnered with business, design, and engineering to prioritize roadmap based on revenue impact and user data.” · Carries Ambiguous Problems Through to Closure
- “Managed third-party tech/vendor coordination for product updates and CRM integrations.” · Carries Ambiguous Problems Through to Closure
- “Achieved 35% repeat rate and <7% return rate by focusing on quality and customer feedback loop.” · Gets to the Source Before Designing the Fix
- “Localized content and checkout flows based on region-specific behavior and payment preferences.” · Gets to the Source Before Designing the Fix
Outcomes stated in the CV
- Scaled GNC India mobile app from 0 to ₹3 Cr/month in revenue within 6 months
- Improved global site speed by 40% across BetterAlt multi-country Shopify stores
- Relaunched US storefront with new PDPs, resulting in a 22% conversion rate uplift
- Reduced RTOs by 18% through prepaid nudges, OTP verifications, and address validation flows
- Increased app's revenue contribution to 35% and boosted repeat purchases by 35% through loyalty program launch
- Improved conversion rates by up to 28% through VWO-led A/B tests
- Acquired 1500+ paying customers in 3 months for GlossUp with a 35% repeat rate and <7% return rate
Anonymised CV (exactly what the AI saw)
SUMMARY CORE SKILLS Pune / Mumbai Product Manager – Growth & eCommerce Product Manager with 2.5+ years of experience building and scaling D2C and eCommerce products across mobile and web. Led the GNC India app from 0 to ₹3 Cr/month in 6 months, driving 20–35% conversion uplifts through A/B testing, UX optimization, and retention-led features. Strong execution across Shopify, mobile apps, analytics, and cross-functional teams, with hands-on experience launching products from scratch in both enterprise and startup environments. Product Strategy & Roadmapping eCommerce Platform Management (Shopify, VWO) Conversion Rate Optimization (CRO) Mobile App Development & Feature Ownership A/B Testing & Data-Driven Decision Making User Journey Optimization & Retention Strategy Cross-Functional Team Collaboration Analytics & Performance Tracking (GA4, Appsflyer, Firebase) Linkedin - PROFESSIONAL EXPERIENCE Guardian Group (GNC, BetterAlt, Bellavita, Bevzilla, Springwel) | Oct 2022 – Present Associate Product Manager - BetterAlt Jan 2025 – Present Owned product roadmap for BetterAlt’s multi-country Shopify stores (India, US, UK); improved global site speed by 40%. Localized content and checkout flows based on region-specific behavior and payment preferences. Relaunched US storefront with new PDPs, driving a 22% uplift in conversion rates. Partnered with business, design, and engineering to prioritize roadmap based on revenue impact and user data. Launched prepaid nudges, OTP verifications, and address validation flows, reducing RTOs by 18%. Associate Product Manager - GNC Oct 2023 – Jan 2025 Led development of GNC India mobile app from scratch; scaled from 0 to ₹3 Cr/month in revenue within 6 months. Increased app's revenue contribution to 35% by optimizing user journeys and integrating one-click checkout. Designed and launched loyalty program within the app, boosting repeat purchases by 35%. Implemented VWO-led A/B tests on home, cart, and PDP, improving conversion rates by up to 28%. Integrated Appsflyer, Firebase, and Shopify APIs to create a unified analytics dashboard for performance tracking.[CANDIDATE] [EMAIL REDACTED] +91 90491 2374590491 23745 [CANDIDATE] ENTREPRENEURIAL VENTURESFounder, GlossUp – Press-On Nail Brand Oct 2024 – Jan 2025 | Pune Launched D2C press-on nail brand with 1500+ paying customers in 3 months. Built Shopify store, handled end-to-end product packaging, fulfillment, and influencer seeding. Achieved 35% repeat rate and <7% return rate by focusing on quality and customer feedback loop. Leveraged Instagram Reels and TikTok-style content to drive organic growth.Event Organizer – Ticketed College Events Feb 2023 – Apr 2023 | Gurgaon Generated ₹2L+ in revenue through BookMyShow ticketing and vendor sponsorships. Managed logistics, venue operations, and team of 10+ volunteers. Earlier Roles: Product Associate (Oct 2022 – Oct 2023) Supported product operations across Bellavita, Bevzilla, and Springwel. Coordinated launches of promotional campaigns and website refreshes in sync with marketing. Managed third-party tech/vendor coordination for product updates and CRM integrations.Product Management – Great Learning (2024) Conversion Rate Optimization – Udemy (2024) Digital Marketing – Google (2023) Fortinet Network Security - Level 1 (2023) CERTIFICATIONS EDUCATIONB.Sc Cyber Security 2020 – 2023 K. R. Mangalam University
Redacted: name ×6, email ×1
5
Interview brief
Briefs are written when you shortlist a candidate.
6
Email draft
An offer or rejection draft is prepared once you make a decision. Nothing is ever sent without your approval.
Audit trail (3)
- 9/29/2026, 11:35:57 AMsystemanalysis completed{"PM_score":39,"SPM_score":37}
- 9/29/2026, 11:35:56 AMsystemrole assigned best fit{"role":"PM","PM_score":39,"SPM_score":37}
- 9/29/2026, 11:29:30 AMsystemcv ingested{"file":"14_sneha_kulkarni.pdf","role":"AUTO","redactions":{"name":6,"email":1},"name_detected":true}